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| Maria Fowler in 'sexy Santa' lingerie |
She is not averse to baring some flesh for a flash of extra publicity.
But even by Maria Fowler's standards, her latest self marketing campaign was daring to say the least.
Times must be tough for the Towie star, as she stripped down to some questionable underwear to promote her line of fake tan - The Only Way Is Celebrity Bronze.
And so convinced was she that fans of the show would be desperate to emulate her trademark mahogany glow, she did away with professional promotional shots, and modeled the 'tan in a can' herself.
The 26-year-old looked in undeniably great shape as she flaunted her new six pack around the Clothes Show Live, in Birmingham - despite the baby pink satin bra, knicker and suspender ensemble.
But rather than the result of a hardline exercise programme, the pretty brunette's new slimline size 8 look is the result of undergoing VASER liposuction to her back, armpits, stomach, thighs, and bottom recently.
The get-up seemed to channel the one -time trademark look of glamour girl Katie Price AKA Jordan who also attended, albeit in a somewhat more demure outfit.
The mother of three attended the event dressed head to toe in form fitting black complete with a signature spot of 'bling' on her jewel encrusted peplum top.
She completed the look with skin tight black trousers and lace peep toe heels.
The pair recently entered a bitter war of words after Maria was spotted on a date with Price's ex-fiancé Leandro Penna in east London in November.
The two women then entered a very public spat on their Twitter accounts with Price blasting Fowler for 'staging the photos'.